John E. Bernier
Web Designer/SEO/Internet Marketing Consultant
Web: www.bazingawebdesign.com | EMail: john@bazingawebdesign.com
Qualifications Summary
Web Development and Marketing professional with in-depth knowledge and experience in website development, driving website traffic, conversion funnel optimization, sales/inquiries and new customer growth.
Experience Highlights
Web Development
- Web Development: Raw coding in Notepad, Dreamweaver, Drupal
- HTML, CSS, JavaScript, Perl, PHP
- Database: MySQL and Access
- Image Editing: PaintShop Pro, GIMP
- Web Servers/Hosting: Apache, IIS
- TCP/IP and FTP
- Secure transactions with Secure Socket Layer (SSL)
- Domain Name registration, transfer and re-direct
Software and Tools
- Operating Systems: Microsoft Windows XP & 7, Mac OS X and Ubuntu Linux
- WordPress, Drupal
- Microsoft Office: Word, Excel, Access, Powerpoint
- Apple iWork: Pages, Numbers, Keynote
- Advanced Web Ranking and Link Manager
- FileZilla (FTP)
- iMovie, iPhoto, Quicktime
- Web Analytics: Google Analytics, Coremetrics, WebTrends
Search Engine Optimization
- Keyword analysis, selection and performance reporting
- Search engine submission, ranking & tracking
- Link analysis
- Search engine friendly website design
Search Engine Marketing (pay-per-click)
- Keyword analysis, selection and performance reporting
- Ad writing & testing
- Conversion tracking
- Bid management
- Landing page design and optimization
Email Marketing
- Campaign planning and management
- Driving email strategy, sharing results, & vendor management
- Forecasting and expense tracking
- Promotion calendars, content plans & communicating timelines
- Email marketing strategy & segmentation
- Targeting content, creative & landing pages
- Benchmark competitors and best of breed email marketers
- Lead email address acquisition efforts
Affiliate Marketing
- Manage all aspects of internal and external affiliate programs
- Deliver affiliate marketing buys to support customer acquisition and transaction goals at allowable acquisition costs
- Continuously identify, evaluate and recruit new affiliates
- Implement and support affiliate marketing strategies and programs
- Coordinate and oversee campaigns through all phases of launch and maintenance, including negotiation of affiliate partnerships and deals, contract review and approval, creative development, trafficking, reporting and analysis and optimization
- Monitor affiliate practices and ensure compliance
- Negotiate and review affiliate advertising agreements (rates, placements, parameters, etc)
- Manage the creative development and execution to support the affiliate marketing effort (including copywriting, art direction and technical specifications), and ensure creative trafficking requests are fulfilled
- Monitor delivery and campaign performance on an ongoing basis
Web Analytics
- Track and analyze site usage trends using: Internet log file analysis tools, search engine indexing, online customer surveys, and customer data from Webmaster and call center inquiries
- Experience using Coremetrics, WebTrends and Google Analytics
- Weekly and monthly collection of customer feedback and communicate findings to senior management
- Based on analytical findings, develop recommendations and strategy for improving initiatives.
Employment History
Web Developer/Internet Marketing Consultant, Cape Cod Cupola, Co. Inc., Dartmouth, MA
Senior ECommerce Marketing Manager, Ross-Simons, Cranston, RI
eCommerce Marketing Manager, A.T. Cross, Lincoln, RI
Project Manager, Search Engine Marketing, eMagine, Canton, MA
Manager, Web Applications Development, Princess House, Taunton, MA
Webmaster, Collette Vacations, Pawtucket, RI
Education
Bachelor of Science, Computer Informations Systems, Roger Williams University