E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. EMail marketing is on of the most effective means of communicating with potential customers / clients as it is a direct form of "push" communication. Company messages are sent directly to their email boxes vs. having them visit your website for information.
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